Ferrari's Sebastian Vettel is currently on the receiving end of the Italian press' ire following his first lap demise from last weekend's Malaysia Grand Prix.
Being a member of the Scuderia implies submitting oneself to the whims and digs of the powerful Italian press when results fall short of expectations, and crisis brews.
Vettel is just the last one in a long line of Maranello stalwarts finding themselves in the line of fire.
"The more Red Bull improves, the more unrecognisable Sebastian becomes," wrote the Corriere della Sera.
"It is clear now that Ferrari urgently needs a successful driver," mocked the paper.
La Repubblica followed suit, asking whether "Maranello sunk the highest paid driver in Ferrari history, or has Vettel lost his talent and speed?"
Italy's all-important Gazetto dello Sport was a tad more measured however, admitting that if Vettel was in crisis, "...it was also Ferrari's fault."
Typically, the negative buildup in the Italian press is followed by a few drastic measures by the reining powers at Maranello.
The questions begs however, exactly what changes could Ferrari CEO Sergio Marchionne have in mind?
2016 Malaysian Grand Prix - Quotes of the week
F1i's driver ratings for the 2016 Malaysian Grand Prix
FULL REPORT: Ricciardo wins in Malaysia as Hamilton retires from lead
Breakfast with... Gianni Morbidelli
Keep up to date with all the F1 news via Facebook and Twitter