Given its brand image and its propensity for cutting-edge technology, Audi always seemed like a perfect fit for Formula 1.
In the wake of its retreat from the World Endurance Championship, the Ingolstadt manufacturer is apparently weighing its options for the future, which could include an involvement in Formula 1.
Audi is currently focused on Formula E, but Dutch publication Formule 1 claims that a F1 foray is not being ruled out.
Indeed, the VW brand sent Lamborghini boss Stefano Domenicali as the group's representative to an FIA-sanctioned engine meeting back in April.
The beginning of a new era in F1 beyond 2020 has obviously rasied Audi's interest.
"Like all other potential manufacturers, we were invited by the FIA and have discussed a possible participation," said Audi Motorsport chief Dieter Gass.
"If we decide to participate in 2021, we have to decide soon," he added.
So far, current F1 stakeholders have agreed that the engines should be simpler, cheaper and louder beyond the end of the current regulations ending in 2020.
"There should be technical changes, yes, but I wonder if they will come," Gass said.
And he said it's not just about the future rules, but a deeper question about whether Audi and F1 fit together.
"That is more of a philosophical question," admitted Gass. "Is this what Audi stands for? Is it interesting for our marketing?
"At the moment, Formula E is a logical choice for us," he said.