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McLaren and Dell unveil new wide-ranging partnership

Fernando Alonso, McLaren, United States Grand Prix
© XPB 

McLaren has announced a multi-faceted, long-term partnership with Dell Technologies, the world’s largest privately-controlled technology company.

The partnership will seamlessly integrate Dell Technologies’ wide-ranging platform of solutions into McLaren’s day-to-day operations, including support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience.

McLaren and Dell Technologies intend to collaborate on future projects in the areas of security, cloud, digital and workplace transformation technologies, with scope for technical innovation not only within the two organisations but also the wider industry.

Zak Brown, Executive Director, McLaren Technology Group, commented:

"McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.

"Formula 1 is a relentless environment, and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations.

"We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.

"This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.

The partnership marks Dell's return to the motorsport arena, having been involved previously with the BMW sportscar team back in 1999 and 2000, and with the BMW Sauber F1 outfit in 2006.

"Over the past few years, McLaren’s rich history in motorsports has given rise to a more diverse and ambitious organisation that we’re excited to partner with," said Dell's Chief Marketing Officer Jeremy Burton..

“Our partnership is expansive, enabling us to showcase our Dell Technologies portfolio from consumer gaming and esports to the enterprise edge, data centre and cloud."

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