F1 sporting manager Ross Brawn says tomorrow's F1 cars will look like machines straight out of a futuristic video game, based on commissioned design work.
As the sport works towards defining its regulation platform from 2021, Brawn revealed that considerable effort has been devoted to cars' aesthetics, especially following the mandatory presence this of the Halo cockpit safety device.
Brawn admits the Halo's unpleasing lines are a sorry sight for now, but insists future design work will likely go a long way towards reducing its aesthetic impact thanks to improved integration.
"We've had designers working on the aesthetics of the cars for some time now and the aesthesis of the cars are a really important thing," Brawn told Sky Sports F1.
"I think we've done some great work on how you integrate the Halo, for instance, because it looks like it's just been stuck on the car - which it quite literally has."
Aerodynamic criteria are among the guidelines for designing F1's future cars, but Brawn says he is also taking his cue from the fans' essential demands which is why the next step in design will likely be a radical one.
"It's obvious, but when you talk to the fans [they say] the cars have got to look great.
"They've almost got to look like derivatives of video games and evolve in a way where the video games take their key from Formula 1, not the other way round."
"I think they'll look sensational!
"We're going to have some great-looking cars in the future, that's a really important thing for us."