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Formula 1 to introduce new logo on Sunday

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Formula 1 CEO Chase Carey has revealed that the sport will unveil its new logo at the end of Sunday's race.

Speaking to Sky Sports F1, Carey gave no hint as to the form or design of the new logo, several versions of which were recently registered, but the change has been validated.

"I know it’s Sunday, I’m not sure where in the process," he said.

"Our marketing people are the experts on where we’re going to launch the logo."

Asked to comment on the change and the fans' current negative reaction to the designs which were revealed, Caret said he understood the adverse first impression.

"Any time you change you’re always going to have a mixed set of views," he said.

"What we wanted to do is provide a fresh energy to the sport and I think we have a lot of plans and lot of things we want to do and we thought the logo is a good way to emphasise the excitement and fresh energy."

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