Formula 1 is to give its pre-race build-up an all-American showbiz overhaul for the United States Grand Prix.
The sport's promoters have recruited one of the most famous announcers in sport to get the show started at the Circuit of the Americas in Austin, Texas.
Michael Buffer is internationally renowned for his iconic introductions to boxing matches in the US. His "let's get ready to rumble" cry is well know even to fans with no interest in boxing itself.
In an extended pre-race build-up, Buffer will bring his distinctive vocal talents to bear by introducing each of the 20 drivers onto the grid.
"This is an amazing opportunity," explained Sean Bratches, the managing director of Formula 1's commercial operations.
“We are delighted to welcome Michael Buffer as part of our ongoing commitment to our fans to build the entertainment factor in Formula 1.
“We know that the F1 United States Grand Prix is the best place for a globally-recognised star like Michael to take the spectacle to the next level.
"I’ve known Michael for over 30 years and there is no one better. He will elevate the driver brands and shine a light on Formula 1."
Buffer said he was looking forward to getting the show started on October 22.
“I’ve been involved in some of the biggest sporting events around the world and have introduced most of the greatest boxers of the modern era," he said. "Now is my time to introduce the world’s finest racing drivers.
“They are the stars of the show," he continued. "I want to introduce them with the energy and adrenalin they deserve before they fire up their engines and get ready to race."
Buffer's participation is one of a number of changes to the usual pre-race arrangements that has been agreed by the FIA.
The usual race start procedure will begin 15 minutes earlier than usual. That means pit lane will open at 13:15 local time, rather than 13:30. The race will still go ahead as usual at 14:00.
The one-off changes to the procedure for the United States Grand Prix require - and have received - unanimous content from the teams.
“Having received a request from Formula 1, we have made some changes to the current Sporting Regulations for this race only" confirmed racing director Charlie Whiting.
"[It] will allow more time on the grid with the cars and drivers,” he added.
“The period leading up to the start of a Formula 1 Grand Prix is always very spectacular. We are pleased to be able to make it even more exciting for the general public watching both at and away from the track.”