Liberty Media has relaxed rules on image rights to F1 content for social media, but that doesn't mean anything can be posted at will, even if your name is Lewis Hamilton.
The Mercedes driver was ordered by F1's new owners to delete a video of on-board footage of his pole position lap at the Chinese GP earlier this month.
Hamilton, who has more than four million follwoers on social media, more than any other F1 driver, had posted the video to his Instagram account. When told, he was in infringement of the rules, he immediately removed the post.
"This season, Formula One has issued a new set of social media guidelines allowing teams and drivers to film and record their activities so as to bring the sport closer to the fans," a spokesperson for Liberty Media said.
"All teams and drivers have embraced this approach with enthusiasm, resulting in a surge of interest in F1 across social media.
"However, F1 does not want drivers posting international feed footage as this has been licensed to broadcasters' partners, in many cases exclusively.
"All teams and drivers have a clear understating of this and whenever a mistake is made, teams and drivers are asked to take down any relevant footage."